The Play District, powered by Hasbro. Opening Summer 2027 in Pigeon Forge, Tennessee. Three Hasbro worlds in one destination: NERF Action Xperience, Planet Playskool, and Peppa Pig Playtime.
The Play District, powered by Hasbro. Opening Summer 2027 in Pigeon Forge, Tennessee. Three Hasbro worlds in one destination: NERF Action Xperience, Planet Playskool, and Peppa Pig Playtime.
All Roads Lead to Play
One Destination. Endless Play.
Three immersive attractions. One unforgettable destination. Discover NERF Action Xperience, Planet Playskool, and Peppa Pig Playtime, all brought to life in The Play District.
NERF Action Xperience
Action Starts Here
Experience NERF like never before. A dynamic, adrenaline-filled arena where you can test your skills in competitive challenges. Suitable for kids & adults, this area will feature an obstacle course, curated arcade games, laser tag, a first-of-its-kind NERF ride, & more!
Planet Playskool
Where Creativity Knows No Bounds
A vibrant, sensory-rich, interactive environment where kids and families can create, play, and explore. Planet Playskool will feature experiences from brands such as PLAY-DOH, TRANSFORMERS, PJ MASKS, MOUSE TRAP, & more!
Peppa Pig Playtime
Big Adventures for Little Explorers
Inspired by Peppa’s iconic house on the hill, guests can enjoy a play-driven family experience in beloved locations from the preschool series. Designed for young adventurers, it’s the perfect place for little ones to play and imagine.
Ready to Play?
The Countdown Starts Now.
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